Aurasell Agent Builder Empowers GTM Teams with No-Code AI Workflows

Aurasell has introduced Agent Builder, a new platform feature designed to allow go-to-market (GTM) teams to create and manage agentic workflows without writing any code. The company states that many GTM teams moving quickly with AI are building on an unstable ground of fragmented data, often spread across numerous disconnected tools, which prevents a comprehensive view of the customer Source.

According to Aurasell officials, this lack of unified context can lead to missed signals, poor recommendations, and AI solutions that fail in real-world scenarios, resulting in "AI token sprawl and revenue outcomes they can’t prove." Agent Builder aims to solve these issues by enabling users to design AI-driven workflows using natural language.

What Agent Builder Offers

Agent Builder allows GTM operators to build complex agentic workflows through a natural language interface. The platform unifies both structured and unstructured customer data from across the GTM stack. This continuous capture of cross-channel conversations helps power more accurate AI agents and enables real-time analysis of customer intent signals, translating them into actionable workflows that can drive revenue outcomes.

Aurasell emphasizes that the platform includes enterprise-grade governance and role-based access controls from its foundation. The capability is built on three main pillars:

• Aura Context: This feature creates a unified, real-time view of customers and GTM activities by connecting every conversation, channel, and signal.
• Aura Trust: This provides enterprise-grade security with role-based access controls (RBAC) and policy controls, ensuring visibility and governance over which agentic workflows can access sensitive customer and revenue data.
• Aura IQ: This represents GTM intelligence developed by experienced operators. It incorporates decades of go-to-market expertise into the design of agentic workflows.

Aurasell's Growth and Impact

Since its launch in August 2025, Aurasell reports that it has acquired over 50 customers. More than a third of these customers (37%) have replaced existing CRM platforms like HubSpot or Salesforce with Aurasell. The company has reached over $6 million in annual recurring revenue (ARR) and has powered more than 185 million agentic workflows daily for hundreds of users Source.

Jason Eubanks, CEO and co-founder of Aurasell, commented, “We’re at an inflection point where the question is no longer whether AI belongs in GTM, but whether your stack was built to support it. Legacy tools weren’t built for autonomous action. Agent Builder is. That’s not incremental improvement but a bet on what GTM software becomes.”

Companies like Xerox, TCI Logistics, and Kurrent.AI are already utilizing the Aurasell platform. Xerox, for example, used Aurasell to analyze over 85,000 customer accounts and develop an AI-powered competitive strategy to determine optimal next actions across its customer base. Jim Robshaw, Chief Data and AI Officer at Xerox, stated that Aurasell enabled them to improve their cost of revenue and address business challenges within weeks of implementation.

Agent Builder is currently available to all Aurasell customers and supports various leading large language models, including OpenAI, Anthropic, and Google, among others.