Digital.Marketing Launches Custom AI Platform for SEO & Link Building

Digital.Marketing, a digital marketing agency specializing in search engine optimization, paid media, and content marketing, has introduced a new custom AI software platform. The platform is designed to assist clients with developing both on-site website content and off-site content for link building and digital authority campaigns Source.

The new system unifies various components of the content marketing process through an AI-powered workflow. This allows clients to create content for their own websites while also generating content for external placements, such as contributed articles and digital PR initiatives.

AI for Organic Search Workflows

Unlike generic AI writing tools, Digital.Marketing's platform is tailored for the specific needs of organic search marketing. It incorporates elements like target keywords, topical relevance, semantic coverage, internal linking, brand guidelines, and audience considerations into its content generation process. This approach is intended to support marketing teams in increasing content production without solely relying on AI-generated content as a complete strategy.

Timothy Carter, CRO of Digital.Marketing, stated, "AI has made it dramatically easier to produce words, but simply producing more content is not a marketing strategy." He emphasized that the platform connects AI to practical business objectives such as search visibility, topical authority, quality backlinks, and revenue Source.

On-Site Content Development

The software can assist in creating service pages, landing pages, blog posts, educational resources, and other search-focused website assets. Content workflows can be structured around specific keywords and topics, considering the relationships between pages across a client's website.

Off-Site Authority Building

Beyond on-site content, the system also supports off-site content campaigns. Digital.Marketing can utilize the platform to develop content for third-party websites and publications, aiding in link-building and digital PR efforts. This integration aims to create a more coordinated approach between on-site SEO and off-site authority development Source.

Samuel Edwards, CMO of Digital.Marketing, noted, "Historically, companies have treated on-site content, SEO, digital PR, and link building as separate activities.” He believes AI offers the capability to connect these disciplines more intelligently, building content architecture and supporting strategies across the web.

Key Capabilities

The platform's potential capabilities include:

• AI-assisted creation of SEO-focused website and blog content.
• Content briefs based on target keywords, topics, and search intent.
• Semantic keyword and entity recommendations.
• Internal linking recommendations.
• Brand voice and messaging guidance.
• Content designed to support topical authority.
• Off-site article and contributed-content development.
• Link-building campaign content creation and digital PR support.
• Centralized workflows for coordinating on-site and off-site content strategies.

The platform is designed to augment Digital.Marketing's existing team, maintaining human review, quality control, campaign strategy, and editorial refinement. The company plans to make the software available to select clients as part of customized digital marketing and organic growth engagements.